Rita Ora ‘quietly dropped from Apple ad campaign’

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ISLAMABAD-Rita Ora has reportedly been axed as the face of the latest EE and Apple campaign.The singer, 30, starred in the augmented-reality ad to celebrate the launch of the Apple 12 Pro in November, but hit the headlines shortly after when she was caught flouting strict COVID-19 rules twice.It’s now said that she has been ‘quietly dropped’ from the campaign, with the brands scrapping the big-bucks ad concept earlier than planned. A source has told: ‘EE took the lockdown breach very seriously and didn’t want to be seen to be endorsing her actions by having her as the face of their brand.

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’The advert saw Rita dancing and singing to her single Let You Love Me among London’s picturesque skyscrapers, clad in an eye-catching gold jumpsuit. as an ‘AR avatar’.She said when the campaign was unveiled: ‘It was a lot of fun being part of something which really pushed the boundaries of live performance.

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